Campaigns

The complexity and slow pace of getting a grid connection and the associated permits are the #1 bottleneck to the rapid and widespread rollout of charging infrastructure across Europe. ChargeUp Europe has been at the forefront of this issue, which is now high on the EU political agenda.

RED III requires Member States to set up a marketplace where charge point operators (CPOs), who provide electricity to EVs through their charging activities, generate and sell credits to other business actors (such as fuel suppliers). This creates an added revenue stream for charge point operators, which they can reinvest in the rollout of charging infrastructure.

Payments are a central part of the EV charging experience, for public as well as private charging. Today’s EV drivers are fortunate to have a number of ways to authenticate themselves and pay, from MSP accounts to one-time methods. ChargeUp Europe is working to ensure that whichever method the EV driver chooses, it is smooth, seamless, and secure.

#TakeChargeEU is a coalition of more than 200 companies across Europe’s EV value chain. Together, we are calling on Europe to keep the 2035 zero-emission target firm and to back it with the policies needed to make it real. Our message is clear: Build the next generation of vehicles, batteries, and infrastructure here at home.

This campaign is about economic resilience as much as environmental progress – creating future-proof jobs, securing European supply chains, strengthening consumer choice, and delivering cleaner, better products for families and communities across the continent.